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Welcome letters for new clients Updated: 15 Apr 2021 Michał Costa Rica Email List Leszczyński Michał Leszczyński A welcome letter outperforms most marketing messages, achieving average open rates of 60-80% and click-through rates of 20-30%. Interestingly, only 26% of marketers send welcome email chains to new subscribers. Greeting new subscribers using welcome emails is not a complicated process. You need a little more time compared to standard promotional messages. Once you choose your topics and define your strategy, you can easily design and even A/B test your campaign to achieve the best results.

If you are still reading this text, it means that you have little experience in writing welcome letters, or you want to make sure that you are doing everything correctly. Regardless of the reason, this article will help clear your doubts and hopefully convince you to go beyond the simple autoresponder used to generate welcome emails. Why welcome new subscribers? First things first. Let’s answer the question: “Why send a welcome email to a client?” Regardless of whether you use welcome chains or in-app messages, there are a number of reasons why welcome campaigns are useful.
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