Conversion CountingPeriods by Interested Views Sets the amount of time from the point ofinteraction to conversion by interested views. The default is three daysnumber in the screenshot. It iscurrently impossible to change this period. Conversion accounting period If theconversion accounting period is days andthe user converts on the site for example on July then the value of this conversion can bedistributed only among those points of user interaction with the site trafficchannels that were after July Conversionaccounting period A viewthrough conversion is recorded when a user views atleast seconds of a skippable instream ador all if its shorter and then converts within the viewing window.
Conversion byinterested view views is set bydefault to three days however Google notes that this period depends on the typeof campaign for a video campaign for action three days for a TrueView for Action Lebanon Phone Number Data campaign three days for a campaign focused oninstalling the application two days fora campaign focused on interaction with the application one day for a media campaign three days. The choice of the conversionperiod as well as the channels that can receive a percentage of the valuedepends on the methods of promotion of the site or application.
Short conversionaccounting periods are suitable in the following cases experiments withshortterm advertising campaigns onetime promotions for testing landing pagesA/B tests etc. In all other cases we recommend using the largest conversionaccounting periods. Importantly The change to the conversion accounting periodwill apply to all conversions including conversions imported into otherproducts eg Google Ads. We analyzed the attribution models and considered thespecifics of their setup in Google Analytics . Now you can choose theattribution model and conversion accounting periods depending on the promotionmethods and the specifics of your business.
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發表於 2024-3-7 13:33:16
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