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A But more than this DNA TraceBack gave customers strong insight into their operations to ensure product was genuine and helped facilitate a continuous feedback loop between all players of the supply chain to deliver a high quality product to consumers. In light of strong demand how should IdentiGEN proceed in terms of which customers to work with and which products should it support Purchase this case http hbr product fred khosravi and accessclosure c an PDF ENG HARVARD India Performance with Purpose In PepsiCo India s management is working to translate PepsiCo s new mission Performance with Purpose into practice in the India market.
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