Many other websites that use Xandr

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With this move, Microsoft opened itself to new big partnerships like the one with Netflix. The new Netflix Basic with Ads tier is powered by Microsoft + Xandr’s full-scale technology platform. Microsoft’s ad properties include Bing search, Xbox, MSN, and to sell digital ads. TikTok Is Here to Stay TikTok is making a big splash in digital advertising. It’s estimated that by 2024 TikTok will exceed US$8B in ad revenue—putting it firmly in fifth place for market share behind Microsoft (LinkedIn).


As a newcomer to the advertising world, has made significant progress in ensuring advertisers experience an effortless process. Similar to Meta Business Manager’s interface, TikTok has its own pixel that can be installed on websites for optimization of Algeria WhatsApp Number information gathering purposes. TikTok’s growth is largely due to the platform’s ability to reach younger audiences and create engaging content. It provides advertisers with new opportunities to reach millennials and Gen Z, who are increasingly spending more time on their phones.



With its massive audience reach and ability to precisely target specific audiences, TikTok is here to stay. What Does This Mean for Advertisers? As you can see, the digital advertising landscape is changing rapidly—and so are business opportunities. By taking advantage of multiple platforms for campaigns, instead of relying solely on Google or Meta, advertisers can reach a wider audience and gain more visibility for their products and services.

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