You can influence this value through content

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The click rate also shows which formulations ( title and meta description ) in the snippet of the respective page are particularly well received by users or not. This can then be optimized. The development of the click rate and average position of subpages over time can be measured via the Google Search Console. #5 Bounce Rate The bounce rate shows what percentage of users leave the website immediately without interacting. This SEO KPI can be classified in different ways: A high bounce rate in an online shop indicates that visitors obviously cannot find what they are looking for. On content pages, however, a high bounce rate can indicate that users have found what they were looking for.


The bounce rate is a helpful indicator of the quality of the user experience and enables India Car Owner Phone Number List actions to be taken to optimize usability. Typical reasons for high bounce rates are: wrong keyword focus bad layout too much advertisement bad content confusing navigation loading times too long Google Analytics can be used to measure the bounce rate. But please differentiate as I said: A high bounce rate (around over 50 percent) is more likely to be considered bad for transactional keywords. However, a high bounce rate for informational keywords does not necessarily have to be bad, as the answer may well have been delivered quickly.




Conversion Rate The conversion rate shows what percentage of visitors completed a specified action on the website. This can be, for example: a completed contact form a newsletter registration a completed product purchase sharing content via specific social media channels In order to really monitor the conversion rate, goals must be defined in advance in the respective web analysis tool. A conversion can and should always be assigned a (fixed) monetary value.  and structural changes, a more eye-catching CTA (call-to-action) or more convincing sales arguments.

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